FABRYKA FORMY is one of Poland’s leading fitness networks, offering modern training spaces, group classes, and a holistic approach to a healthy lifestyle.
Medium was invited to refresh the brand’s visual communication — across both physical and digital touchpoints.
Our goal was to merge Fabryka Formy’s energetic character with its established identity, creating a consistent experience across all channels.
We began by analyzing existing materials and brand assets to understand how Fabryka Formy communicates its energy and values. From there, we refined the design language to ensure consistency across all formats.
Based on the updated visual direction, we created a flexible design system for outdoor campaigns, social media, and in-club communication — built to adapt across channels and scales.
We prepared files for both print and digital use, ensuring color accuracy, readability, and smooth rollout across multiple touchpoints.
Fabryka Formy
Damian Mikoda
Adam Jazowiecki
Damian Mikoda
Adam Jazowiecki
