ORTHOPLUS specializes in individually tailored orthopedic products that support patients’ health and comfort.
We were tasked with redesigning their online presence, including web design, web writing, and WordPress development.
Our process included:
- Analysis of the existing website
- Content strategy and web writing
- UX and visual design
- Development in WordPress
After launching the new website, we also prepared social media assets and print materials to ensure a consistent brand experience across all channels.
Analysis of the previous project.
We began by thoroughly reviewing the existing website and digital assets. This allowed us to identify areas for improvement in usability, visual appeal, and content clarity.
Our team developed clear, informative, and engaging texts that highlight the unique value of ORTHOPLUS’s products and services. The content was tailored to address both patient concerns and professional inquiries, ensuring a seamless user journey.
We crafted intuitive navigation and user flows, making it easy for visitors to find information about products, services, and consultations. Accessibility and mobile compatibility were key priorities throughout the design process.
We started with the metaphor of water: adaptable, constant, and essential — much like Orthoplus’ philosophy. The visual system embraced soft transitions, clean typography, and generous whitespace to reflect ease and clarity. Content was structured to be minimal but meaningful, always prioritizing accessibility and clarity.
The new design reflects the professionalism and trustworthiness of ORTHOPLUS, with a clean, modern aesthetic and a focus on visual storytelling. We ensured that the brand’s identity was consistently represented across all digital touchpoints.
The website was built using WordPress, providing ORTHOPLUS with a flexible, easy-to-manage platform. Our implementation included custom features, responsive layouts, and seamless integration of essential functionalities.
Orthoplus
Adam Jazowiecki
Damian Mikoda
Adam Jazowiecki
